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Beach Town Considers Towel Ban

A tiny coastal town on Italian island Sardinia has proposed a ban on beach towels and large beach bags, in an effort to preserve the sand dunes at La Pelosa beach. The popular Mediterranean beach attracts thousands of tourists each day during peak season, many of whom leave with sand-caked accessories.

"We didn't come up with the idea of banning towels," Stintino Mayor Antonio Diana told La Repubblica. "The entire plan is based on scientific studies that indicate towels as one of the biggest dangers, since when they're damp they retain a lot of sand. This isn't some airy-fairy idea."

Instead of towels, beachgoers would be able to rent folding chairs, mats and reusable see-through bags.

La Pelosa is also scheduled for a number renovations to begin after the summer of 2019, including removing the road that leads to the beach and replacing it with pedestrian paths and bicycle lanes. The plan also calls for installing a new raised walkway along the beach to keep pedestrians off the sand dunes.

Last year, La Pelosa was ranked one of the top 10 beaches in Italy by Trip Advisor. Diana said he's not ruling anything out to protect and preserve the popular beach.

Backlash Over Walmart T-Shirts Portraying Negative Ethnic Stereotype

A New York man of Irish ancestry is calling for a boycott of Walmart's online store because the retailer's website is selling St. Patrick's Day-themed tees that feature images and messaging that promote negative stereotypes about Irish people being drunks.

After Kevin Westley, a radio show host and Irish dance instructor from Long Island, found a slew of shirts on that bore such portrayals, he began calling for the boycott. A search for "St. Patrick's Day shirts drunk" on makes it evident that Westley isn't making things up. See pictures below for examples from the site.

Back in 2015, Westley took up a similar cause when he bought hundreds of St. Patrick's Day T-shirts with stereotypical portrayals that were on sale at his local Walmart – just to clear them from the shelves. He then returned the tees on March 18. Westley's actions gained ample media attention and led at least a couple Walmarts in his area to desist in carrying such shirts.

Still, tees like "Kiss Me I'm Irish or Drunk or Whatever" and "Loud Proud Drunk Irish" remain available for purchase on And, Westley wants to change that.

"All stereotypes are bad, regardless what group they demean," Westley states, according to IrishCentral. "Think of the thousands of job or housing opportunities that have been lost because of them. If you agree with me, please call Walmart corporate office on their toll-free line at 1-800-925-6278. Better yet, 'contact' them at and let them know what you think about these T-shirts."

Westley has stated that, so far, Walmart has not replied to him.

IrishCentral has thrown support behind Westley, and encouraged site visitors to confront other retailers about St. Patrick's Day-related merchandise they find offensive. Suggestions include asking stores to remove the merchandise, while explaining that St. Patrick's Day is a holy day in Ireland and asking stores if they "would sell offensive stereotypical T-shirts for Dr. Martin Luther King Jr. Day, Puerto Rican Day, St. Joseph's Day, etc."

If retailers refuse to remove the merchandise, IrishCentral suggests taking a page from Westley's book and buying up the merch, then returning it after St. Patrick's Day.

Company Aims To Revolutionize The 'Swag Bag'

Another disruptor has entered the promotional products industry, with her sights set on revolutionizing the swag bag. How? With what some are calling the anti-swag swag bag.

Lynne Lambert is the founder of the popular NYC Subway Line collection of mass-transit merchandise. From T-shirts and hoodies to hats and backpacks, her brand of clothing and accessories pays tribute to the Big Apple and all of its iconic elements. She has taken that same geographical approach with her new company: Mapt Gear.

"Many of us are not comfortable being a free walking advertisement for a company," Lambert told Adweek, "and many companies aren't doing anything more than putting logos in big text across the products. So I think there's room for a very tasteful product to come in."

Using a license to access a cartographic library, Mapt Gear imprints canvas totes with maps that pinpoint the location of a brand's headquarters -- or its various locations, or even the location of a conference it's having. The idea is that the image of an antique map with a pushpin will arouse enough curiosity and interest in a company without splashing its logo all over a product. However, the customizable map does leave enough room for a brand's name or logo – done subtly.

New York-based Mapt Gear currently offers three styles: a Gucci Nylon messenger bag, a 100% cotton tote bag and a silky 100% Poly/Canvas tote bag. Also available is a "Pad-Folio" iPad case made of vegan leather. If Mapt Gear generates sufficient interest from corporate clients, Lambert says she'll expand the product line.

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